THE FUTURE HAS HISTORY
Every Medium Matters
Extend Your World
MISSION
GROW and Extend Brands that Make Life Better. Around the World.
WORK with the Most Talented, Creative and Courageous Entrepreneurs of Business and Life.
BUILD Upon Values of Consistency, Community and Commerce.
The Instant Economy
VISION
21st Century Companies are Inherently Global.
But, Content is king: People don't watch cable, they watch what's on it - Viacom
Digital overcomes time & space, empowering the greatest brands to reach the world.
"The new electronic independence re-creates the world in the image of a global village." - Marshall McLuhan
Every Medium Matters
EXTEND THE BRAND
Great Brands are Great Stories.
Our focus is to help great brands grow by crafting, maintaining and connecting their great stories of Trust and Innovation to Every Medium and Distribution Channel.
Around the World.
Immortal Brand Consistency
VALUES
Immortal Brands Dare to Be Great.
Great brands can make the world a better place.
Inspired by Matisse, Fauvism and the infinite reach of great media platforms - and the art of the possible and the power of The Great Idea.
You Are Your Brand
WHAT'S YOUR STORY?
Great Brands Are Great Stories.
We help great brands write great stories - across all media. Around the world.
Connecting Communications
EVERY COMPANY IS A MEDIA COMPANY
Brands are built by great companies. Well run companies are strong in internal and external communications. Media companies are communications companies.
Brands Drive Media
TRUST IS BEST BRAND
Great Brands Multiply Media.
There's no Hulu Internet video without Disney and ESPN.
Parents trust Hulu because parents trust Disney.
Great Brands Research Rigorously
INDUSTRY LANDSCAPE
Market research in content and distribution is a fundamental ingredient to knowing your competition, and subsequently seeing merger and/or acquisition opportunities.
U.S. Internet ad revenue grown by about 23 percent compared to 2018.
Another 31 percent of those budgets went to desktop video, indicating the importance of the medium on both platforms. The budget share devoted to mobile video format was expected to further grow by about two percent in 2019. (Statista, Forbes, 2019).
Did You Know?
Alongside revenue, US digital ads reached nearly 130 billion U.S. dollars in 2019, and projected to reach 200 billion U.S. dollars by 2023. According to U.S. agencies and marketers, approx. 29% of their digital ad budget went to mobile video ads.
Still In the Millions
VIEWS OF CABLE NEWS
Cable news is a valuable medium that trades in trust.
This trust coefficient benefits new and existing brands, compared to the more diluted social media platforms.
And it's still a hot medium with millions of viewers.
Scaling The Audience
CONTENT IS KING
While YouTube is the leading distribution platform for digital video, it is significantly fuelled by media brands like NBC, FOX and CBS.
Digital video content creators have infinite spectrum compared to spectrum scarcity with cable and other non-digital media.
Now there are scalable ad revenue share opportunities.
It Matters Until It Doesn't
PRINT MEDIA MATTERS
Old Media Fuels New Media.
Print media continues to reach hundreds of millions as a trusted medium, providing organic brand building, while fuelling infinite news sites as the content originator for revenue share through Google and Google News ads and other leading news and entertainment digital platforms.
Print Drives Online
A PASSION FOR NEWS
As of February 2020, the most popular news website in the USA was Yahoo! News, with 175 million unique monthly visitors. Google News had 150 million monthly visitors, while Huffington Post and CNN with 110 and 95 million unique visitors per month respectively.
Old Media Fuels New Media.
Driving The Current
THE GREAT OUTDOORS
Out-of-home advertising (OOH) is any visual advertising media that is found outside of the home, including digital and non-digital billboards, street furniture and transit ads, or place-based advertising in arenas and stadiums.
This medium is growing with global revenues of $43B (USD).
Economies of Scale
INTERNET COMMERCE
Every medium matters and every retail platform matters too.
In conjunction with Amazon, we build eCommerce stores.
We work with clients to scale their businesses through the economies of scale that Amazon FBA (Fulfillment By Amazon) provides.
Just like newspapers selling their printing operations to newspaper printers.
Search Engine Leadership
YouTube TV
BrandWorld was an early member of the YouTubeTV Enterprise Partnership Program.
This enables us to provide the largest broadcast TV medium in the history of the world to our clients that can benefit from YouTube audience exposure, as well as properly indexed on YouTube which is the leading search engine of the world.
